Uncategorized · 16.04.2021


How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings.

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Google Horror Stories for AMP | The SEO Weekly – Episode 9

Twitter: https://twitter.com/iPullRankAgency
LinkedIn: https://www.linkedin.com/company/ipullrank
Facebook: https://www.facebook.com/ipullrank

Host: Garrett Sussman | Demand Generation Manager at iPullrank
Twitter: https://twitter.com/garrettsussman

In this week’s episode, we cover AMP and the Google lawsuit, the impact of core web vitals on rankings, and awesome SEO newsletters.

Links from the weekly recap:

Google Updates:

(00:49) Google Discover Data Added to the Google Search Console API

(01:37) Google AMP Controversy

(05:29) Giving kids and teens more control over their images in Search

Twitter Threads/Tweets:

(06:19) Do Core Web Vitals work impact rankings?

Lily Ray and Glenn Gabe discussed it in-depth on Marketing O’Clock in Sept

General SEO:

(10:19) How to fix the SEO issues that keep you from achieving your goals – JR Oakes

(12:18) A Guide to Microsoft Bing Search & How to Optimize Your Site for It – Chima Mmeje

(12:46) Google My Business drives more leads than organic – Joy Hawkins of Sterling Sky

(14:11) WTF is SEO? Newsletter – Jessie Willms & Shelby Blackley

(15:10) SEO Newsletters Roundup – Lidia Infante:

(15:39) Carolyn Lyden’s Salary Negotiation Pro Newsletter


(16:23) Waterfaller by Tim Bednar


(17:14) Ep 58 of Rankable Out of the Box SEO Tactics ft DC Glenn of Tag Team – Whoomp (There It is):

Register for Ep 59 with Will Critchlow of SearchPilot to talk SEO testing:

Google Search Spam Update, Ranking Fluctuations, Non AMP In Top Stories & Merchant Center Policy

Google released yet another confirmed Google Search update it called a “Spam Update” on June 23rd. This past weekend we saw more of the same ranking fluctuations in Google Search. Do you think Google doesn’t confirm some updates because they worry about webmaster, site owner anxiety? Google said again that it can take several months for Google to reprocess and reevaluate sites after a quality update. Google is now showing non-AMP pages in its top stories carousel. Google has one place for all its Google Search content policies now. Google again said it does not use sentiment for search ranking purposes. Google does not have a notion of page authority, according to John Mueller. Google updated its robots.txt and structured data docs with tons of changes. Google Merchant Center has a new policy that says you can’t say a product is available on the product page and then not available in the cart. Google has a new feature to warn searchers when the results may be unreliable because the topic is new and changing fast. Google News is testing a country filter. Google is also testing brand refinement filters refinements. Google is testing in the local page local pack section refinement buttons that toggle the query. Google My Business is testing new reports for rush hours and more about your business. Google My Business posted a message that the reports may be delayed. Google Ads might not know your quality score metrics in some cases. Google has delayed blocking third party cookies and paused FLoC testing. And a poll n where SEOs go for help when they don’t know the answer.

0:00 – Introduction
1:10 – Confirmed Google Search Spam Algorithm Update On June 23rd : https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.html
2:53 – Recent Google Search Ranking Fluctuations : https://www.seroundtable.com/google-search-ranking-fluctuations-31626.html
3:16 – Google Does Not Confirm More Updates To Reduce Fear, Worry & Anxiety? : https://www.seroundtable.com/google-update-confirm-anxiety-31652.html
4:58 – Google: Quality Changes Take Several Months To Be Reprocessed & Reevaluated : https://www.seroundtable.com/google-quality-changes-several-months-31633.html
5:27 – Google Begins Showing Non AMP Pages In Top Stories Carousel : https://www.seroundtable.com/google-non-amp-requirement-from-top-stories-31631.html
6:02 – All Of Google Search Content Policies In One Place : https://www.seroundtable.com/google-search-content-policies-31648.html
6:36 – Again, Google Does Not Use Sentiment For Ranking Purposes : https://www.seroundtable.com/google-sentiment-not-for-ranking-purposes-31632.html
6:50 – Google: We Don’t Have A Notion Of Page Authority : https://www.seroundtable.com/google-does-not-have-a-notion-of-page-authority-31625.html
7:28 – Google Updates Search Help Docs For Robots.txt & Structured Data : https://www.seroundtable.com/google-updates-some-search-documentation-31622.html
7:47 – Google Merchant Center Inaccurate Availability Enforcement : https://www.seroundtable.com/google-merchant-center-inaccurate-availability-31638.html
8:33 – Google Search Notice For Unreliable Search Results For Quickly Changing Results : https://www.seroundtable.com/google-quickly-changing-unreliable-search-results-31658.html
9:14 – Google News Tests Country Filter : https://www.seroundtable.com/google-news-country-filter-31623.html
9:33 – Google Tests Search Refinement With Brand Filters : https://www.seroundtable.com/google-search-refinement-brand-filters-31643.html
9:58 – Google Local Pack Sections Buttons Triggers Query Refinements : https://www.seroundtable.com/google-local-pack-sections-triggering-query-refinements-31644.html
10:34 – Google My Business Rush Hours & About Your Company Reports : https://www.seroundtable.com/google-my-business-rush-hours-about-reports-31641.html
11:09 – Google My Business Insights Data May Be Delayed : https://www.seroundtable.com/google-my-business-insights-data-delayed-31656.html
11:30 – When Google Ads Might Not Show Quality Score Metrics : https://www.seroundtable.com/google-ads-not-showing-quality-score-metrics-31628.html
12:05 – Google Delays Plans To Block Cookies Through 2023 & Pauses FLoC : https://www.seroundtable.com/google-delays-plans-to-block-cookies-pauses-floc-31657.html
12:38 – Where SEOs Go For Help: Forums, Twitter, Reddit & More : https://www.seroundtable.com/where-do-seos-go-for-help-31636.html
13:10 – Conclusion

How to use Google Alerts to gain backlinks?

Want to know how to use Google Alerts to gain backlinks? It’s easy! Just add your brand name, company name, or your name as keywords to track.

When someone mentions those keywords, and you receive an alert, check if they linked back to your website. If not, politely ask them to add a link. You’ll be surprised how many people will comply. Watch this video to learn more about this effective backlink strategy.

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